Don’t assume that Freetrade can be reduced to its name: just another Robinhood-like brokerage app for share traders and speculators to freely gamble away their stimulus checks on GameStop or take a punt on the latest cryptocurrency miner. While ‘trading shares for free’ is a core aspect of what Freetrade offers, ultimately this is only one means to a more comprehensive end: enabling its users to become wizened medium-to-long-term investors, who, instead of getting burned and indebted by playing around with leveraged derivatives, stick with investing (and very likely the platform) for the long term.